- BetMGM has introduced a brand new partnership with the Pittsburgh Penguins hockey crew
- The multiyear deal makes BetMGM the crew’s official on-line on line casino companion
- BetMGM can be partnered with town’s MLB and NFL franchises
BetMGM has accomplished a troika of Pittsburgh professional sports activities crew sports activities betting partnerships with the announcement that the sportsbook operator has carried out a take care of the NHL’s Penguins.
Sidney Crosby of the Pittsburgh Penguins skates through the first interval in opposition to the Toronto Maple Leafs earlier this month. BetMGM is now an official sports activities betting and on-line on line casino companion of the Penguins. (Picture: Mark Blinch/NHL through Getty Photographs)
BetMGM is now an official sports activities betting and on-line on line casino companion of the Penguins, after signing a multiyear settlement. The sportsbook operator already has partnerships with Main League Baseball’s Pittsburgh Pirates and the NFL’s Pittsburgh Steelers.
DraftKings and FanDuel paved the way when speaking sportsbook partnerships with professional sports activities organizations, however BetMGM has carved out some good terrain for itself, as properly.
BetMGM is the official sportsbook companion of the NFL’s Raiders, Cardinals, Lions, Titans, Ravens, Jets, Broncos, Eagles, and Chiefs, in addition to the Steelers. They’re the official sports activities betting companion of MLB’s Nationals, Astros, Phillies, Crimson, Crimson Sox, Tigers, and the Pirates.
On the NHL aspect, they’ve official sports activities betting companion offers with the Golden Knights, Crimson Wings, Rangers, Predators, and now, the Penguins. Within the NBA, BetMGM is the official sports activities betting companion of the Knicks, 76ers, and Pistons. Within the WNBA, they’re the official sports activities betting companion of the Las Vegas Aces.
Multiyear Deal
“Pittsburgh is house to a few of the most iconic sports activities franchises,” stated BetMGM Chief Advertising Officer Casey Hurbis. “This newest collaboration with the Penguins builds on our deep ties throughout town and opens new alternatives to interact followers by means of unforgettable experiences at PPG Paints Enviornment, and past.”
With these kind of offers, sportsbooks get to faucet into the belief issue that followers have with these respective groups — belief that rubs off on the sportsbook model.
There are all types of in-arena promoting choices obtainable, together with alternatives for issues like an in-stadium sportsbook lounge for reside betting, the place the sportsbook would get visibility. The sportsbooks additionally get on-line visibility on the crew’s digital platforms, and typically, entry to the group’s fan knowledge.
With the BetMGM-Penguins deal, BetMGM will get signage and branding all through PPG Paints Enviornment, co-branded social media content material, unique promotions, and premium hospitality belongings to construct VIP fan experiences. PPG Paints Enviornment has an in-arena lounge known as the Lexus Membership.
Storied Franchise
“The Pittsburgh Penguins are proud to welcome BetMGM as an Official Sports activities Betting Accomplice. BetMGM is a longtime chief, and this partnership furthers our organizational dedication to enhancing the gameday expertise for probably the most passionate fanbase within the Nationwide Hockey League,” stated Steve Kelley, the Penguins’ senior vice chairman of partnerships.
The Penguins are one of many NHL’s extra storied franchises, within the league since 1967, captained by one of many greats to ever play, Sidney Crosby. The Penguins have gained 5 Stanley Cups of their historical past.
BetMGM presently has the Penguins’ Stanley Cup odds this season at +15000.
