- UFC and bet365 announce settlement that replaces DraftKings partnership
- bet365 will probably be built-in into UFC broadcasts by on-screen betting tickers throughout reside occasions
- Partnership kicks off Saturday in Las Vegas at UFC 326
DraftKings is out at UFC, with bet365 now stepping in, wrapping up unique playing and fantasy rights for the following 5 years within the U.S. and Canada, the corporate introduced.
UFC fighter Michael Chandler in opposition to Paddy Pimblett, proper, throughout UFC 314 on the Kaseya Middle in Miami in April 2025. (Picture: MANDEL NGAN/AFP through Getty Pictures)
Deal Introduced in Time for UFC 326
Bet365, one of many world’s largest on-line playing corporations, has been named Official Sports activities Betting Accomplice of the UFC underneath a multi-year settlement.
The announcement of the deal is simply in time for Saturday evening’s UFC 326 occasion at T-Cell Area in Las Vegas, beginning at 9 p.m. EST, headlined by a light-weight rematch between Max Holloway and Charles Oliveira.
With the partnership, bet365 will probably be built-in into UFC broadcasts by on-screen betting tickers throughout reside occasions, fighter and bout intro odds tied to every matchup, and same-game parlay options offered throughout occasion protection.
Actual-Time Betting Focus
UFC 326 will function 9 fundamental card and preliminary bouts. The bet365 deal covers all UFC occasions yearly, together with numbered occasions and Combat Nights. The partnership will truly kick off in the course of the weigh-ins tomorrow. Bet365 is offering a 50% revenue enhance token throughout the bet365 app for bets positioned on Saturday’s occasion.
This partnership with UFC marks a defining second for bet365 as we speed up our development globally and deepen our dedication to sports activities the place reside motion and fan engagement are inseparable,” stated Journey Stoddard, Head of Growth at bet365.
“UFC’s always-on occasion calendar and extremely engaged international fanbase create a robust setting for real-time betting, and our industry-leading product depth uniquely positions us to raise how followers expertise each battle.”
Suspicious Betting Exercise
The UFC has handled playing black eyes of late, most not too long ago at UFC 324 in Las Vegas, when UFC CEO Dana White revealed on the post-fight information convention {that a} Alexander Hernandez versus Michael Johnson light-weight bout had been cancelled due to suspicious betting exercise.
That was the second time inside just a few months that Integrity Compliance 360, the worldwide expertise and advisory agency specializing in integrity monitoring, regulatory compliance and danger administration for sports activities betting and igaming operators, had raised crimson flags for the UFC about irregular betting, that the UFC then acted on.
Michael Johnson is definitely on Saturday’s card – combating Drew Dober in a light-weight bout on the primary card. Hernandez hasn’t been re-booked by UFC as but.
Reside Odds Engagement
Nonetheless, UFC is massively well-liked amongst bettors, driving in-play wagering and reside odds engagement.
bet365 brings scale, credibility, and innovation to the sports activities betting house, and we’re thrilled to proceed to develop this long-term partnership at such a momentous time for UFC,” stated Nicholas Smith, Senior Vice President, World Partnerships TKO.
“bet365 is a pure match for UFC as a result of they perceive battle followers and the way they have interaction with the game in actual time. This partnership enhances the viewing expertise by offering followers with deeper insights, dynamic odds, and extra methods to interact responsibly with each bout, from the opening bell to the ultimate determination.”
