- Sportsbook operator says it’s one in all its largest media offers to this point
- DraftKings can be featured throughout quite a lot of NBC sports activities broadcasts, together with Tremendous Bowl LX
DraftKings (NASDAQ: DKNG) and NBCUniversal introduced a wide-ranging promoting settlement Monday that can carry the gaming firm’s spots to among the broadcaster’s largest sporting occasions, together with Tremendous Bowl LX and NBA All-Star Weekend.
A DraftKings brand. The corporate inked a wide-ranging promoting settlement with NBC. (Picture: Google Play)
Monetary phrases of the multiyear settlement weren’t disclosed, however it is going to improve DraftKings’ visibility throughout quite a lot of the media firm’s platforms, together with sports activities broadcasts on the dad or mum community, The Golf Channel, NBC Sports activities, the Peacock streaming service, and Telemundo, amongst others.
By leveraging NBCUniversal’s expansive attain and premium sports activities content material, DraftKings will interact followers throughout linear, streaming, and digital ecosystems,” in accordance with a press release. “The settlement may also create alternatives for DraftKings to work with NBCUniversal’s expertise and additional strengthen DraftKings’ place as a pacesetter in delivering immersive sports activities leisure experiences.”
As a part of the take care of NBCUniversal, Boston-based DraftKings additionally features unique rights to “buy digital sponsorships in a number of classes, together with on-line sports activities betting, iGaming, every day fantasy sports activities, on-line lottery merchandise, and on-line horse wagering classes.”
Good Timing for DraftKings in NBC Deal
Whereas there’s been appreciable criticism concerning the proliferation of sports activities betting promoting lately — and a few gaming corporations have pared advertising expenditures to extend profitability — the take care of NBCUniversal may pay dividends for DraftKings. Good timing explains why.
NBC returns to broadcasting NBA video games this season, and it’s the community on which Tremendous Bowl LX will air in February. Its household of networks may also air the Winter Olympics, which begin on Feb. 6, 2026. That means a number of marquee upcoming occasions during which DraftKings promoting may very well be seen.
“Beneath the settlement, DraftKings can be featured throughout NBCUniversal’s intensive portfolio of sports activities properties, spanning the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA soccer and basketball, NBA, WNBA, and extra. The deal additionally contains NBCUniversal’s tentpole occasions, together with Tremendous Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Males’s World Cup on Telemundo,” in accordance with the press launch.
DraftKings already has a presence on NBC’s “Sunday Evening Soccer” (SNF) as fantasy soccer persona Matthew Berry mentions the sportsbook’s odds in relation to numerous wagers particular to the sport being broadcast.
DraftKings Will get Its Title Out There
One of many explanation why DraftKings is a part of a US sports activities wagering duopoly (FanDuel is the opposite half) is due to enviable model recognition created by the operator’s willingness to spend on media-related ventures.
That features a content material distribution settlement with Meadowlark Media in addition to relationships with Warner Bros. Discovery’s Turner properties and “Thursday Evening Soccer” on Amazon Prime.
Whereas monetary phrases of the NBCUniversal settlement weren’t disclosed, Sportico reports it’s price lower than $100 million yearly to the broadcaster.
